Marketing with compassion
Our marketing message needs to change almost weekly during COVID-19, whereas usually it remains constant for months or even years, and our message needs to reflect the mood of or clients.
Compassionate marketing is about having empathy and walking in your customer’s shoes to understand their experience and how we can better help them get what they want.
Angela will make a very complex subject easy to understand for anyone, talking about;
- Putting yourself in the customers place – BE the customer!
- The importance of being authentic
- What does the customer actually want
- Why your marketing needs to shift during COVID-19
You don’t want to think like the customer. You want to BE the customer.